The need for search engine optimization can never be overemphasized as it is a must-do for organizations seeking to generate leads, boost awareness, and grow sales.
There are several effective SEO strategies available today such as keyword research, backlinks, and SSL certificates. However, we at Digitrio, have carefully selected the top 8 SEO strategies to implement in 2020 to help you achieve your SEO goals.
1.Schema Markup
Schema Markup is an elegant term for a code that can be added to a website which helps in making search engines find your site’s content. Schema.org was formed in 2011 by Yahoo, Google, Yandex, and Bing. It provides a straightforward six-step guide on how to add schema markup to your site.
Schema.org was created to be a collective community activity aimed at creating, maintaining, and promoting schemas for organized data on web pages, the Internet, and email messages.
2.Optimize for Voice Search Using Google Actions
Google actions are tools that help you in integrating several features to help make it easier for people to access your products and services. Google actions are powered using artificial intelligence and approximate conversations to make them more powerful and smarter. It is important to note that generating Google actions requires programming.
3.Featured Snippets
In recent times, the video featured snippets, and featured snippets have become the holy grail of all searches. Featured snippets are those boxed answers that appear right at the uppermost of search results.
The snippets are pulled out from different web pages and consist of the URL and the page’s title. If your content is featured by Google, it helps to improve your ranking. You can get your site’s content selected by naturally incorporating frequently asked questions into your content.
4.Content clusters
Content cluster is an SEO strategy that is designed to increase SERP results. This is achieved through the deliberate creation of short blog posts and long-form pillar posts and shorter blog posts which are both targeted around a particular concept.
That said, the cluster’s content should also be interlinked as it guides your site’s visitors to effectively navigate through the website. By linking several blog posts directly to your pillar post makes Google identify you as an expert on the topic. Such recognition in turn helps in ranking your website better in the search engine result page for your keywords and topics.
5.Video and visuals
Video and visual content are now gradually beginning to take the lead when it comes to content creation. Visitors like viewing pictures and videos which when optimized with targeted keywords and tags, help in improving your site’s overall ranking.
When publishing video content for SEO, ensure they have a video transcript, engaging thumbnail image and compressed. It is also important you leverage on video platforms like YouTube to boost your website’s ranking.
6.Focus On CTR Optimization
Click-through rate is also known as CTR is the rate at which people view your links in the search engine result pages and click on them. Focusing on organic click-through rate optimization will help your site to compete with other search results like PPC ads and snippets. You can also use this SEO strategy by using appropriate meta descriptions, including emotionless titles, and adding your keyword to your URL.
7.E-A-T
E-A-T which stands for expertise, authoritativeness, and trustworthiness, is a web page’s elements that help to improve a site’s value. It is one of the most important features google consider when ranking web pages
Google values websites that offer maximum user experience and this is achieved by providing information that positions you as an authority in a certain field. The information you provide must be detailed, fact-based, and correct.
8.Improve Page Load Speed
The speed with which your site loads a page is very important. Google gives preference to websites with lesser loading time. Since more and more searches in recent times are carried out using mobile devices, you will need to improve your site’s page load speed to enjoy better ranking on google search engine results page. You can improve page load speed using a technique known as a content delivery network.
Conclusion
Overall, although there are several popular effective SEO strategies, it is important to always incorporate newer strategies to achieve your SEO goal.
