As a business owner, you’ve probably heard the term “Digital Marketing” used a lot, especially for online marketing campaigns. And, with the internet becoming the leading marketing platform for businesses to expand their client base, digital marketing is now an essential part of any business. But, despite its popularity, companies still haven’t figured out how to integrate digital marketing basics into their website.
Most business owners have opted to hire a digital marketing agency like Web Chimpy. But, if you prefer to do some basics yourself, here are several things your website will require.
Your website is the one place your potential clients visit to familiarize themselves with your brand. And, to get to understand your brand’s vision and mission, your website needs to contain content. And, not just any content; it should be great content.
So, when creating your website’s content, it’s essential to ask the following questions; what message do you want your readers to receive from the content you post? Is the information available on your website offering them the information they desire? By answering these questions, you get to determine if you’re creating valuable and quality content. Remember, Google values quality content, as it helps boost your site ranking.
Another essential digital marketing tool that you need to incorporate is reciprocal linking. One way to show search engines like Google your website is trustworthy is by having reputable websites link back to your site. However, this can be quite hard, especially if you don’t know how to get other websites to link back to your site.
If you want to give your website the necessary links, you can use forum posting, guest blogging, news articles, and link exchange. However, to build your website’s credibility, ensure that you don’t start linking your website to low-quality and low-ranking sites.
Search engines reward a website with a higher rank whenever they see it has links to higher authority sites. So try to focus on creating relevant links that your readers can use. Also, try to incorporate quality phrases and keywords to help build your site.
While internal links are an essential part of the digital marketing world, you still have to be careful about creating them. Ensure that you don’t use too many links at once, as this can make it difficult for search engines to crawl your website. Remember, slow and steady is the right way to go when creating inbound links to your site.
Your website is the face of your company, and it should communicate everything there is to know about it. Its color, structure, designs, and even writing influence your audience’s perception or potential customers have about your brand. This is why it’s essential to have a website design that reflects your brand’s personality and style. Therefore, try to put a lot of consideration into your website’s overall theme and outlook. It ensures that everything you include on your website reflects your business.
According to statistics, online visitors often leave a website if it takes over three seconds to load. Having a website that takes minutes to load is never an excellent sign for any business. It increases your bounce rate and reduces the number of visitors you receive on the site every day. Website responsiveness ensures that your site doesn’t take more than the required time to load. It also helps you enhance your user experience by making it easier for visitors to scroll across your site with no difficulties.
Your website should be structured to allow your users to navigate every web page with no difficulty. Make sure that you label and tag every page so that your potential visitors can find them easily. Some basic pages and sections you should have include:
- List of services
- Home page
- About us
- Service page
- Contact information
The last important aspect to consider is the keywords you use. Make sure you research keywords that are important to your industry. Remember, the keywords your target are what help Google and other search engines rank your website better. Ensure you try to use the keywords in your Meta descriptions, title tags, and heading tags.
A robust website ensures that your business grows and reaches two new leads. By incorporating the above digital marketing basics, you get to reach more people and expand your business.