Do you know the favorite wish of marketers and business owners? It’s customers. They always want a massive number of customers. For this, they get most of their traffic through websites. In this article, the following factors will be discussed for advancing traffic:
- Use Stunning headlines
- Get active on Social Media
- On-page SEO
- Guest Posting
- Invite Others for Guest Posting
- Email Marketing
- Check Domain Authority and improve it
- Internal Linking
- Start Contest
- Promote your campaigns
Driving massive traffic to your website is not thru automatically. It requires efforts, creativity, time, and dedication. A website owner needs to make strategies and plans to bring traffic to their websites.
1: Use Stunning Headlines
Whether running a blog or a website, headlines are the first thing that diverts the attention. Remember, writing good content without stunning headlines is just a waste of effort. As the audience read headlines to determine the content.
Headlines are the fact that they can bring traffic through impression. Your headline should explain:
- It should contain the keywords that describe your content
- The headline shouldn’t be clickbait.
- The title should contain the long-term keyword for a better explanation
Search Engines use headlines to look for the content, which the user is searching for. This way, you get the reputation of headlines in SEO and ranking.
2: Social Sharing
According to Statista, more than 3 billion people are using social media in 2020. The report indicates the importance of social media in driving the traffic to your site.
There are more chances of getting the popularity of your website through social media. The rate of recognition in social media sharing is higher in comparison to other sources.
Most of the brands are more active on social media than the website. This is because of the higher traffic source. Bloggers and Marketers use visuals to attract the customers and attach a link in the descriptions.
For better navigation, you should place a social sharing button on each article and page of your website.
3: ON-Page SEO
On-page SEO is the practice of optimizing the pages of the website to rank higher. Once you are ranked higher, more traffic will be referred to your site.
The steps in On-page SEO are mentioned below:
- High quality of content
- Optimization of the page title
- Custom and solid meta description
- ALT text to images
- Indexable URLs
- High site speed and performance
- Internal Linking
- Mobile Responsiveness
The above checklist is a must-do thing because it ensures the maximum optimization of the website. If you are using WordPress for developing, you can use the tool like Yoast SEO for On-page optimization suggestions.
4: Guest Posting
Search engines like Google always prefer creating relationships with other popular blogs or websites. Guest posting is one of the best ways of increasing authority and exposure.
Guest posting is writing content on somebody else’s blog to refer to your site. Here are some of the benefits of guest posting:
- Visibility: It increases the blog visibility as it increases your authority in a relevant niche. Getting more visibility will create more opportunities for your website.
- Increase in traffic: Increase in traffic will be possible through guest posting as you take advantage of other sites. If your content is engaging and creative, the traffic will come again and again. Hence guest posting will support your website in recognition.
5: Invite others for guest posting
Guest Posting or getting posted, both will increase the SEO over time. Accepting guest posts and giving backlink to high authority websites will increase your ranking. This way, you grow relationships with popular sites.
Most of the bloggers and new websites invite famous Authors to post on their website.
6: Email Marketing
It looks a bit older, but it’s still efficient and effective. Marketing over Email brings engagement between your website and the audience. Consider sending a resourceful email instead of sending bulk emails.
There are different techniques in Email Marketing. The newsletter or subscribing popups on the website are techniques of email marketing. Once you subscribe to the newsletter, you will receive emails. These emails often comprise of offers, news, or information related to the niche.
7: Check domain authority and improve it
Domain authority is necessary factor that must be considered while driving more traffic to your website. It is the score given by MOZ that determines how well a website will rank on search engines results.
You can check domain authority by bulk da pa checker tool available online. If the score is low, you must improve it by different strategies like backlinkingand guest posting. If you want to know more check this link where you will know 7 practical steps to improve domain authority.
8: Internal Linking
When the user gets all the required information on your website, why should he go for another search? Internal linking is an essential On-Page SEO factor that leads the user from the current page to another page or article.
It’s not limited to use the internal links only in the text; instead, you can use them in visuals. It would be better to give an internal link to the relevant and engaging article instead of a random one.
9: Start Contest
Bloggers and web owners practice the contest techniques in which you get the chance to boost your traffic. They make contests and promote them on social media platforms to get traffic through entries on their websites.
Many web owners sponsor the Instagram influencers to promote their contest, but the entry is only possible through web access. This way, your website gets traffic along with the recognition of new users.
10: Paid Traffic
All of the above strategies are done through efforts. However, there is a quick and effortless way to promote your content and its paid campaigns. Almost all social media and search engines offer paid promotion to websites.
Paid promotions are beneficial because it generates traffic according to your target. You can get the traffic of fixed age, variation of locations, and other similar options. Thus, we can say that you can get the relevant audience for your site without any efforts.