Understanding the Pantone Matching System and Consistent Branding
Australia is both a continent and a country. However, the Australian continent is not the same as the country with the same name. The continent of Australia consists of three countries, namely New Zealand, Papua New Guinea, and Australia. Australia is the sixth-largest country and is an island country without any shared land borders. Australia has a large number of businesses with more than 2.3 million registered establishments, according to 2019 statistics.
The success of a business is mostly dependent on consistency. If a business is consistent with the quality of products and services, this company will become successful. Take a look at some of the most famous Australian brands, such as Qantas, Vegemite, and Arnott’s. All of these three brands have consistently delivered high-quality products and services. Likewise, companies should also be consistent with the use of their logo and colours. Therefore, the colours of a company logo must be consistent by using the Pantone Matching System that companies such as Seaga Group Australia provide.
What is the Pantone Matching System or PMS?
The Pantone Matching System was a brainchild of Lawrence Herbet, who in 1963 created a system of standardising the colours of ink using calculated measurements of ink mixing. The result was a system of 1867 solid spot colours that can be replicated anytime and anywhere. The PMS system has become universally accepted, and it is the system used by large corporations to ensure that their branding is consistent in every country they are in. This is the reason why corporations such as Coca-Cola can produce the exact shade of red in their branding throughout the years. The exact red used by Coca-Cola, for example, has a code of PMS 75-1. This coding means that a printer that will produce Coca-Cola marketing materials need to use the same PMS red colour in all their printing output.
The Reason to Use PMS Color Matching
Colour is subjective depending on the person seeing the colour. This subjectiveness of colour is the reason why the Pantone Matching System is important. When you use the PMS coding for colour, this is universal no matter who you will hire to print your materials. To get the exact PMS colour, the system will already have the printer’s instructions on how to accurately mix ink colours to get the exact colour every time.
When to Use Pantone Matching Systems
If you want people to remember your brand, you need to ensure that your logo and products’ colours are consistent. It is, therefore, important that you ask the printers to use PMS colours. Here are some of the examples when using PMS is important.
Consistent Branding. When you see the iconic golden arches, you will immediately identify it with McDonald’s. However, what would you feel like if the golden arches you see are not as gold as you remember them? Will you doubt that establishment as being the real McDonald’s? Being consistent with the colours of your company logo will help ensure that you are building brand loyalty.
Outside the Range of CMYK. CMYK cannot produce some colours such as navy blue and bright orange. These colours are best produced using Pantone.
Creating consistent logos and branding is an important aspect of getting people to trust your brand. Companies such as Seaga Group Australia can help you set up your printing needs using the Pantone Matching System.