This article describes search engine optimization Link building strategies that you can implement.
You may have read an article by a search engine optimization (“SEO”) expert who emphasizes the importance of building links for website visibility in major search engines. For example, if you move Google’s online documentation to the Webmaster Help Center, you will see Google’s answer to the question “How can I improve the ranking of my site?” Google’s response included a statement: “In general, webmasters can increase the ranking of their site by increasing the number of high-quality sites that link to their page.
“Link building” is the process of developing “inbound” links to web pages to increase traffic to your site and improve search engine rankings. It sounds simple, but there are so many different and complex online link building programs and strategies that it can be daunting. And some techniques, even legitimate techniques that aren’t implemented correctly, can render inbound links completely useless.
This article was started with the goal of covering 5 W (who, what, when, where, why). However, I felt the need to add “how?” To make it more convenient. Therefore, this article is designed to provide information on the following questions:
- Who Needs a Link to my Website?
- What do I need for the link?
- When should I build a backlink to my Blog?
- Where Are the Links Displayed?
- Why do you Need to Worry?
- How can a company develop its own inbound link?
Certainly, a rational mind may disagree with some of the opinions and strategies contained in this article. Pay attention to the footnote references of some online articles that I found helpful. We recommend that you review these articles so that you can draw your own conclusions. I hope you can conclude that there are many legitimate link building strategies that you can work on.
Why do you need to worry?
Sorry I skipped who, what, when and where to start, not “why”. After all, if I can’t claim that link building is important, you certainly won’t read the rest of this article!
From the point of view of the major search engines, the number and quality of inbound links pointing to your site are believed to indicate the value of your site. I know, it sounds like a popular contest, maybe this sparks the contempt I had for the high school prom king / queen election process. In addition to page popularity and rank, you are interested in promoting qualified traffic to your website and developing relationships with companies that offer complementary products and services. Link building technology is designed to accomplish this.
Who needs a link to my website?
Links from “authorized” websites and “related” industry sites are considered of utmost importance. A “trusted” site can be an educational institution (.edu), a publication, a government agency (.gov), an expert in a known subject area, or an organization / association of yours or a related industry.
When it comes to “related” sites, partners and vendors are good “mutual link” opportunities (discussed later), not competitors. Those sites must be related to the products and services you offer.