“Mobile First” is a concept that underlies most websites today. But more broadly, the development of smartphones has changed not only the field of development but also how brands interact with customers and how we consume various goods and services.
Google proclaimed the “Mobile” First philosophy back in 2010 — at the Mobile World Congress. Eric Schmidt, the then CEO of the corporation, predicted that sales of smartphones would exceed sales of PCs. Schmidt said that the world must prepare for a new trend, “Mobile First.”
How “Mobile First” impacted Digital Marketing
A convenient and responsive mobile interface improves audience behavioral factors, allows you to get a higher percentage of conversions.
Vertical video ads
Vertical video has appeared thanks to the format of stories in social networks. Today large companies use its capabilities.
The stories phenomenon can be easily entered into marketing textbooks — in the shortest possible time, this format has become one of the main world trends. Stories originally appeared on Snapchat, then Instagram developers adapted this idea for their social network. After Instagram, the disappearing content format was introduced by Facebook, YouTube, Pinterest, etc. So that you don’t forget to publish a story, you need to create a content plan in advance. A good solution would be to use publication scheduling services. They save a lot of posting time, especially if you have multiple different accounts, help maintain a consistent posting style, and post on time. One such platform is, for example, Postoplan: https://postoplan.in/ — a smart system for automating posting, scheduling, and promoting publications. It allows you to schedule posts on Instagram feeds and stories and has 2 cool graphic editors.
Benefits of Stories in a Brand Account
The story format has a lot of advantages. In the case of brand accounts, there are four main benefits:
- free organic coverage;
- more views;
- you can combine different types of content (photo, video, text);
- the ability to add a link to the site directly in the story.
In 2021, brands are posting more Stories than ever. Most brands have an increase in the number of responses from an interested target audience.
The boom of mobile applications
At one point, when smartphones filled the whole world, it suddenly happened that users needed mobile applications.
The demand for applications for mobile devices is, of course, heterogeneous, but the very potential of this niche is simply enormous. Not only entertainment, mass applications are in demand, but also purely niche ones.
Other ways “Mobile First” affects our lives
Already today, the smartphone is at the heart of:
- concepts of the Internet of Things;
- all wearable devices;
- online shopping;
- delivery services;
- all types of payments.
Mobile usage will continue to grow in the coming years. This will be especially pronounced in the security industries, telecommunications, and network technologies. Hardware manufacturers will not lag behind either.
Already today, interaction with content is not considered without taking into account smartphones. If your business still hasn’t taken care of the mobile audience, then for the company’s growth, it should be fixed as soon as possible.