It goes without saying that the future lies in artificial intelligence. The trend of using robots and other models of AI have already gotten immensely in some regions, while it is catching up in others. People now have smart homes for energy conservation and the prevention of theft. This is another example of the use of AI in our routine lives.
This trend is also becoming more and more prevalent in web design. With the use of AI, professional web designers aim to enhance user experience and ensure smooth navigation. Furthermore, it also brightens the chances of quick lead generation as AI can help users to get answers to their queries immediately. And a quick response accelerates the decision-making process.
This is why companies are now seeking web design services in New York that incorporate the use of artificial intelligence. On this note, let’s take a look at some of the ways how AI benefits a web design:
Chatbots
You have to be living under the rock if you haven’t come across a chatbot while browsing a website. For the uninitiated, a chatbot is an interactive tool employed by many business owners to engage their potential customers/website visitors. It can answer users’ commonly asked questions and provide them with instant replies.
Apart from websites, the use of chatbots has also spread to mobile phones and messaging applications. Suffice it to say, the use of chatbots has greatly transformed how users interact with a website. It may not have completely replaced customer support services, but certainly offer great support to them.
The best part about Live agent chatbots is that they are active 24 hours a day, 7 days a week. So, there’s no downtime. Even when you are asleep, your website remains awake and provides answers to users’ queries.
A Personalized Shopping Experience
The trend of online shopping has grown at an unprecedented rate. The pandemic has also helped the cause and most people now prefer online means to buy basic and luxury items.
This has led to increased competition in the online world. And to stay on top of the competition, sellers and retailers have come up with creative ideas incorporating AI to engage more customers and generate leads. When a user opens a website, the AI element attempts to know their interest and directs them to the appropriate section, serving as a virtual sales assistant.
Remove Fake Reviews
Needless to say, every review your business has received matters. And unfortunately, negative reviews tend to have a higher impact on buyers. Buyers today have become smart. Most of them tend to do research before placing an order. And a major part of this research is checking the reviews of a website for which they scrutinize the social presence of a brand/business. If they have spotted a negative review, chances are they are going to move to the other option at their disposal. Such is the impact of negative feedback.
Some companies make use of this power of negative reviews and tend to beat the competition by planning fake reviews on their social media pages. AI is taking care of this matter as well. Systems that have incorporated AI can identify fake reviews and remove them. This way, they cannot impact your business at all.
Interactive Interface Design for Websites
These days, static designs do not generate enough interest. They cannot hold the attention of users for long. This is why most people are opting for interactive designs. And AI is being used to design an interactive interface allowing users to easily navigate through the website while getting a live assistant.
Web designers are also taking the help of AI-powered software to design interfaces. Numerous such tools are available that allow them to create web designs that are appealing, functional and interactive.
Analytics
Apart from helping users to stay on a website for longer and improving the chances of generating leads, Ai can also help in getting accurate analytics. Based on the information available, thanks to AI, developers and designers can get access to data patterns and ideas to create new campaigns that will yield fruitful results for them.
To sum it up, the future looks bright for AI technology. It is expected that upcoming developments in the world of web design are going to have more involvement in AI. However, how things actually unfold – only time will tell. One thing can be said for sure, the need of the hour is to have a web design that is supported by AI. If your website lacks in terms of engagement, it wouldn’t help you to generate leads even if you’ve hired the most professional and experienced SEO Experts.
