Are you an artist struggling to create a loyal audience base? Are you an established art enthusiast and planning to expand your reach? Then this blog is just for you!
The importance of marketing in promoting your work is undeniable. Good marketing strategies ensure greater involvement as well as engagement from your audience. Often, people have great content but less reach due to their poor marketing agenda. The world of art is also very demanding in this regard. Being an artist, it will require a great effort, good plans and immense patience on your part to receive the desired response from your audience. In a study, it was found that the overall value of the entire “art market” is humongous and it came out to be around $40 billion. This implies the potential of your field and the impact it can have on your profession if reached to the right people. Hence, putting your mind into the marketing aspect of your amazing creations will lead not only to a better recognition but also a bigger audience.
Let’s dive into 7 great art marketing for artists that will change your game altogether!
Focus on your website
In this era of digitization, the exposure to the online world is mandatory to grab the attention of the viewers. A website is hence the first step towards marking your online presence. Make sure you optimise it with proper integration of ‘responsive’ tactics for visitors across all platforms. Since the number of mobile users is increasing day by day, it is inevitable to inculcate websites that are optimised and mobile friendly. Moreover, a responsive website will allow you to attract a maximum crowd without compromising on the viewing experience. Be it for budding artists or established art houses, an optimized website will help you immensely in building your user base and expanding your network.
Incorporate Social Media
Social media is undoubtedly the most powerful marketing tool nowadays. The popularization of various social media platforms across all ages can be used effectively to reach out to a larger audience. The more you share your content on social media, the greater the chances of connecting with a global crowd. Apart from your website, make sure to regularly share your arts on Facebook, Pinterest, Instagram, YouTube etc. Since there is a cut-throat competition in the world of digital content, it is of utmost importance to engage and interact with the followers. Social media will provide you with an accessible platform where you can connect, expand and reinvent.
It may seem like blogging and art has no connection at all. But in reality, if you want to express your artistic mind, there is no better way than writing detailed blogs. You can create inquisitiveness among your audience about your artwork by adding bits and pieces of your ‘behind the scene’ efforts. Let your audience enjoy & feel connected watching the processes that lead to your creative masterpieces.
Make good use of the ‘ads’
There’s no harm in promoting good work through sponsored posts or ads. Various social networking sites such as Facebook, YouTube etc. provide the feature of rigorous promotion through ads. This will give an additional boost to your marketing game and more people will be aware of your artwork. You can also promote any upcoming art exhibition or event through these ads.
Invest in digital press release
One of the most neglected fields of marketing is the online press release. Often artists pay attention to the offline aspects and forget to invest time & effort on digital press releases. You can effectively make it a great marketing tool by inserting proper ‘keywords’ in your content. The keywords can be strategically placed in your content so as to make it SEO optimised. This will help you to attract Supercharge Organic Traffic and will increase your reach to a great extent..
A very effective way of connecting with your existing as well as target clients is through newsletters. You should incorporate monthly newsletters to remind your clients about your progress & work status. You can also provide information on significant upcoming events, your next big plans etc. Sending newsletters at regular intervals will allow you to keep in touch with your clients without spending much.
Let your work reflect your personality
One of the most important aspects of growing your audience is to make them feel connected with your work. A fresh and unique content grasps more attention than a mere imitation. Reflect your personality through your content. Build a bonding with your audience through live streams. You can answer queries of your visitors or let them catch you live while creating an amazing art piece. This will enhance your bonding with your followers and people will indeed feel a personal touch that will make you stand out from the rest.
Growing your audience from scratch is never easy. With piles of online content, it has become difficult day by day to sustain the competition. While good art is appreciated by all, it is essential to put dedicated efforts to properly market your content. The tips mentioned above will boost your customer base & give your audience a reason to hold on.