If you are a real estate pro, you must know how to double or triple your commission through marketing. Marketing, just like any other industry, is becoming more and more complex making it tough for real estate agents to enhance leads.
Whether you are just a beginner in this field or a seasoned real estate agent, you must have an idea that the competition is intense. Following are 10 tried and tested ways using different channels to increase your leads and make sure your efforts are rewarded:
Make Effective Use of Social Media
If you have not used social media for business purpose, you are making a mistake. Today most people actively use social media and sadly, most of the real estate agents don’t use digital channels given the lack of time.
However, there are various tools that save you time and lower your burden to work on your social accounts. For real estates, Instagram happens to be a perfect platform for sharing high-quality images and videos of property is that attract your audience. Moreover, by creating a blog or newsletter, you keep them engaged and up to date about market trends and prices.
Building and Optimizing Your Website
Simply building a website is not enough. You need to optimize your website the right way to attract potential clients online. Your website is your brand’s first impression as well as helps you in providing value to your clients.
One thing to remember is that your website should not be the tool to tell the world how great you are, rather it should tell them how you are adding value to their lives and proving them real estate solutions. So, also pay attention to your copy and craft it in a way to tell your audience about making their lives better.
Network with Businesses and Build Partnerships
Mutual partnerships with local businesses are highly beneficial. To strengthen your relationship with the community and reaching wider customers, host or co-host gatherings, send gifts to leads, and form an alliance with them that will help you make them your referrals. You can consider building partnerships with:
- Insurance companies
- Commercial Lenders
- Cleaning Services
Use CRM to Manage and Use Your Contacts
When it comes to business, your relationship with your customer becomes the first priority. And it becomes even more when you’re a real estate agent.The tool to you will need for this purpose is the CRM (customer relationships management system). This software does not only store contact details but also puts other relevant concepts into quantitative formats. You can see the total number of your contacts, whether any contact has provided any referral etc. whenever you meet a new contact add them to the CRM and send them information about what you do.
Pro Tip: while deciding to buy a property, make sure you have services of a real estate attorney, as they are very helpful in drafting the agreement and making clear things related to buying and selling such as transfer of property, disclosures, records and any other legal requirement that secures your property.
Stay Top of Their Minds
Whether it is a newsletter or sending them handwritten thank you note, whatever your purpose is, make sure you keep your communication personalized and regular. By encouraging them to subscribe to your newsletter, share with them the news, trends, pricing, recent listing and tips to deal with real estate matters such as buying a home, finding office space, etc.
With your customer base in urban areas, the newsletter is highly effective. Because chances are higher your clients have missed out an important even regarding real estate meaningful to them, so you can share the details through a newsletter or keep them informed about recent developments in real estate in their area.
Build a Blog
As an online platform cannot be underestimated for generating leads,blogging is a useful and effective way to increase your real estate leads through online channels. While running a blog, there is one thing you should keep in mind that is you must provide great value to your audience, and stay relevant to the business.
In addition to providing relevant information, you must share actionable information that answers their questions such as down payment plan, picking a lender, or listing home. Providing them with free advice will increase your value and influence as well as it will build trust among your clients. The biggest benefit- when they need to sell or buy a home, they will think of your services first.
Invest in Advertising
According to research conducted by the National Association of REALTORS, 44% of buyers search homes online before they go to a realtor. Whether it is an online channel or a traditional one, advertising makes a remarkable difference in increasing your real estate sales. A few online and OOH (out of home) advertising channels real estate agent can utilize are:
- Facebook Ads
- LinkedIn Ads
- Answering questions on Quora
- Google ads
- Print ads such as newspapers and magazines
- Banner ads on websites and blogs
Hone Your Cold Calling Skills
While many of your competitors might sit back and wait for the new clients to come in, you can be more proactive and call your clients yourself. Although few of your clients may hang up the calls, don’t get intimated or discouraged by this. If you want to become the top real estate of your area, develop a thick skin, and call your clients to know about their needs.
Get Benefited by Videos
Seeing is believing is rightly embraced concept.People tend to believe more in something they see and experience. When it comes to increasing leads for your real estate, video is the best tool to attract and engage your clients.
A good video showing a tour to your property encourages the potential buyers to buy from you. Moreover, they will be more interested in reaching out to you for further information.
Optimize Your Marketing Strategies for Mobile Devices
While building a website is a good thing, but leaving behind the mobile users is a big mistake. Most of the users search for their queries on mobile as compared to desktop. So, make sure your website is responsive and can be easily seen and navigated on mobile devices too.
This helps your customers reach out to you more conveniently even on the go.
You need to put efforts in generating leads for your real estate. While putting your efforts in the right direction ensure that you are set apart from the competition with an increased number of sales.