According to a report from the World economic forum, India is growing to be the third-largest consumer in the world after the US and China.
Increased consumer rate calls for improved customer satisfaction. Organizations and industries are becoming more concerned about the level of customer satisfaction provided. Businesses are becoming more interested in investing in a contact center solution India for boosting up the customer experience and increasing their brand credibility.
Contact center solutions India provides various advantages for both the business and its customers.
Businesses reap a good amount of benefit by inculcating an in-house contact center solution or just by even outsourcing it to a third-party.
The advantages of a contact center for business would comprise:
- Increased customer satisfaction.
- Cost benefits.
- Increased brand credibility.
- Higher return on investment.
However, contact center solutions are customer-centric. They revolve around improving the customer experience by providing:
- User-friendly social media interaction.
- Customer-centric problem-solving.
- Dynamic staffing according to customer needs.
Below are the ways how a contact center solution can bridge the gap between a business and its customers
1 : Builds a user-friendly experience
It is important to communicate with the user in a personalized manner. Contact center solution allows you to connect with your customer through popular social media and messaging platforms like Facebook, Instagram, and Whatsapp. It also helps in sending your customers’ personalized push notifications with updates about your brand.
Make sure to use Whatsapp messaging to your platform to engage with your customers in a more personal way. Give your customers the most exhaustive chat experience and build meaningful connections with your customers via the contact center solution.
Being able to make customized communication with your customer will make them feel more connected to your brand. This will again retain a loyal customer by increasing customer satisfaction.
2 : Gives real-time update
Contact center solutions provide real-time updates for the callers on the wait time. To further improve the caller experience, it also gives personalized regional greetings along with custom wait time music.
The customer calls are routed depending upon the location and the purchase history of the customer. This ensures less misunderstanding and confusion between the customer and the agent.
Contact center solutions can also help monitor calls in real-time and share any crucial inputs directly with your agent on an on-going call.
To provide the customer with real-time data it is essential to have an in-house contact center solution because having an in-house team guarantees prompt response with accurate answers to the customers’ query.
3 : Provides accurate data to understand customer needs
Contact center solutions help in monitoring the call experience and draw accurate insights from it including the call duration, queries raised, location, number of times called, etc. These insights help in understanding the customers’ need and work towards improving their experience
4 : Gives customers the best features
- The contact center solution has the IVR ( Interactive Voice Response) feature which assists the customer to navigate to the appropriate agent to solve their query.
- There is a call forwarding option to forward the call to the right department in case the caller dialed in the wrong department.
- A call routing option is available to transfer the call to any free agent. This will aid in reducing the wait time for the caller.
- Skill-based routing is used to route the call to an agent who can effectively solve the problem according to their skills.
- The contact center solution records the calls for future enhanced quality service.
5 : Gives customer the best quality
- Enabling screen sharing to understand the customer precisely and provide them with the right solution.
- To give the customer an even more personal touch, troubleshooting can be done in a video call.
- The contact center solution records the agent’s performance to ensure quality control.
- Uses sentiment analysis to understand the customer’s needs at a deeper level.
- Most of the contact center solutions provide 24/7 support to meet the customer’s needs anytime.
6 : Multi-channel connection
The contact center solution paves way for a multi-channel connection. Connecting is not confined to only video and audio calling anymore. You can now connect with your prospects and customers via SMS, email, social media, and other different mediums. This makes it easy for a customer to reach out to the business in their preferred way.
Bottom line
A contact center solution enhances the customer experience and results in increased customer satisfaction thereby raising the standard of the business to the next grade. It also helps businesses in reduced operational costs and saves quite a lot of money. All these factors collectively improve the business’ revenue and credibility.
