Businesses need to stay in constant communication with their customers if they expect high levels of customer satisfaction, impressive customer retention rates, and the acquisition of new clients. By keeping their target market up to date on all the latest happenings in their business, offering special deals to dedicated members, and alerting their email list of any new products, they can ensure their clients feel heard, seen, and valued.
One of the best ways to keep in touch with thousands of people at the same time is by using a specific program that sends a customized message to everyone in your contact list at the same time. Not only does this reduce any wasted time sending individual messages to each subscriber, but it shows you took the time to reach out to your client base.
Let’s see how to use this service and how it can help grow your business.
3 benefits of a mass texting service
A mass texting service is a program that businesses can utilize to send bulk texts to a target audience simultaneously. You can choose a predetermined list, a specific set of contacts, or every person in your address book to send the message to when composing your text.
High open rates
One of the main benefits of using a mass texting service as a business is the high open rates compared to spam email or junk mail. SMS marketing has the highest open rate of 98% compared to other methods, like form emails, which have just a 20% open rate. Or letters in the mail, which are often misplaced, lost, or thrown out.
Instead of getting your email immediately stowed in the spam or trash folder, SMS texts are almost always read by your customer. In the days of the smartphone, where people are attached to their iPhone at all times, you have a very high likelihood that nearly everyone on your list will read your message.
Cost-effective method
Using a mass texting service doesn’t have to be expensive. With low setup costs, low running costs, and minimal maintenance costs, a mass texting service is excellent for businesses on a budget or just starting out in their industry. Therefore, a mass texting service is ideal for startups, medium-sized companies, or big corporations that need to get in touch with their customers.
Flexibility
Mass texting services are quick, easy to use, and flexible. A text message usually reaches every person in the list within 90 seconds, with notification of delivery in most cases. In addition, mass texting lets you send various messages to a targeted group of people, allowing increased flexibility to semi-customize your messages based on your audience.
Conclusion
Using a mass texting service to send bulk SMS messages to your client or customer list is a great way to stay in communication with your target market. With high open rates, low-priced methods, and flexible messaging, businesses can benefit from the advantages of a mass texting service to improve their reputation, trustworthiness, and communication.
