Designing a business identity is not easy. You must be well aware of how much money a business concern spends on establishing a strong business identity. There are research organizations for a logo and corporate identity design that help brands a robust identity.
To state simply, brand identity is the sum of a name, brand’s appearance, visual appearance, trademark, the feel it presents to people and more. For instance, Apple, Levi’s, etc. have a strong identity and this is what most brands strive for. However, achieving what these brands have is not an overnight job.
To make the best brand identity, the brand must know why you exist and what makes you unique? When you’re clear about these two things, nothing can stop you from creating a powerful identity. So, if you want your brand to thrive in the future, you need to develop a corporate identity and logo design that is unbeatable and is flexible enough to evolve with you.
Tips to Create a Strong Brand Identity
Here are some tips to keep in mind when creating a brand identity
Understand What makes a Brand Identity and how to make it Great
You need to know what are the elements required for a brand to be awesome. Yes, some research and hard work will be needed for this step. Once you are ready with the material, get down and start planning how to make it worth the cost.
This step is important for almost every kind of business small or big. Depending on the business, your needs will vary but here are the basic brand identity needs:
- Logo
- Typography
- Design system
- Illustration
- Web design
- Icons
- Interactive elements
- Video and animation
While considering many other things, logo and corporate identity design play a crucial role in the business.
Know Your Competition
While building a brand identity, knowing your competitors is crucial. It gives you a direction, where to head and how to be unique. Your competitors can be helpful in drawing a great design. With this, you know what not to do, which gives the right direction.
For instance, when you research, you will find that several brands use the same colors and fonts but make some difference. Therefore, you get ideas from such examples that develop a better output. Take the example of Netflix and YouTube, both use red color but of course, differently. These things can be of great help when finalizing the design. By working on the corporate identity and logo design, a brand receives special attention of people.
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Study Your Existing Logo
When designing a brand identity, go through your existing identity thoroughly. This is essential for creating the framework of the new design appropriately.
So, analyze:
- The current position of the brand and,
- Do you want to alter the current brand or want to create a new brand?
The primary motive behind this is to know whether it’s good enough to use the current brand or there needs to be changed in the existing brand. Getting an accurate knowledge about the current position of the brand is a great way to how to succeed.
A deep study also requires a brief conversation with:
- Employees
- Customers
However, taking the assistance of professional brand identity design services is beneficial.
Start Creating Your Identity
After doing all the research, now is the time to start creating your identity. Take out your file all the relevant points and start working.
Start from designing the logo of the brand. As it plays a crucial role in the overall design process, make sure you offer it as much quality time as needed in designing a good logo.
Once you are done with the logo, you can move forward with web design, icons, typography and other important ingredients of brand identity.
While considering all other elements, do work on the illustration as they are critically important in creating the overall feel of the brand. And yes, you can take help of logo and corporate identity design services to increase the value of your business.
Designing your brand is exceptionally important for your business. In today’s world, customers are getting aware and so are the brands. Thus, only a robust brand identity can build a powerful brand in the future.
